Blockchain Australia Rebrands as DECA, Targets Broader Fintech Sector

Australia’s leading blockchain industry association, Blockchain Australia, has rebranded itself to Digital Economic Council of Australia (DECA). The organization deliberately removed “blockchain” from its name to strategically broaden its focus. The rebranding reflects the platform’s commitment to evolve alongside the industry. DECA’s new CEO, Amy-Rose Goodey, stated, “As the industry evolves, we have to evolve.” […]

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Blockchain Australia Rebrands as DECA, Targets Broader Fintech Sector

  • Blockchain Australia rebrands itself to the Digital Economic Council of Australia (DECA).
  • Amy-Rose Goodey becomes the new CEO of the body following the resignation of the former CEO, Simon Callaghan.
  • The body strategically removed “blockchain” from its name to incorporate wider fields.

Australia’s leading blockchain industry association, Blockchain Australia, has rebranded itself to Digital Economic Council of Australia (DECA). The organization deliberately removed “blockchain” from its name to strategically broaden its focus.



The rebranding reflects the platform’s commitment to evolve alongside the industry. DECA’s new CEO, Amy-Rose Goodey, stated, “As the industry evolves, we have to evolve.”

Goodey took on the CEO’s role following the resignation of former CEO Simon Callaghan, which coincided with the firm’s rebranding. Goodey, who formerly served Blockchain Australia as the operating chief, stated,

“Originally, we had a lot of focus on the digital asset businesses who were the primary cohort, but we have expanded significantly… We’ve got digital ID and AI, and obviously, w…

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